Little-Known Ways We Use to Attract More Open House Guests

Are you struggling to attract more open house guests? Many sellers find it difficult to generate interest in their home. You've already tried the basics, like staging your property, setting out signs, and sending postcards. But what else can you do? Justin Myers and his team have compiled a list of little-known ways to attract more open house guests. These open house tips for sellers are guaranteed to help you increase traffic and get your home sold faster.

In today's world, it's all about utilizing technology to your advantage. There are a number of ways you can use tech to attract more guests to your open house. First, make sure your real estate agent has set up a custom listing for your property that really showcases all its best features. They should also have it cross-listed to appropriate channels.

You can also use social media to spread the word about your open house. Be sure to post about it on Facebook, Twitter, and Instagram. You can use Facebook, TikTok, or Instagram Live to livestream the open house. Be sure to also advertise the live stream with a link in your stories on each app! You can also post a brief Twitter clip with a live stream link, just keep the clip short and sweet. Aim to showcase one of the home's best features to drive interest.

If you want to go above and beyond, consider having the home virtually staged. This is a great way to show off your home's potential and get buyers excited about the property. By showing a digital re-imagining of the space, you can attract more attention and interest. This is especially helpful if the home is currently vacant, though it can also be an interesting way to show off a furnished home since it provides a different perspective.

When it comes to driving interest in an open house, one of the easiest ways to attract guests is to network and "play nice" with the locals, including neighbors, other agents, influencers, and businesses.

Hosting an open house usually drives significantly more traffic to the neighborhood than usual, so a way of soft marketing the open house is to approach neighboring homes to give the owners a heads-up of increased traffic during the scheduled date and time. While you shouldn't directly invite the neighbors, simply notifying them of the open house is a nice way to be considerate and generate goodwill. It also generates word-of-mouth marketing as they may share the date with their friends, extended family, or colleagues.

If you're looking for a way to attract even more attention, consider offering an exclusive preview of the open house event. This can be done by setting up an appointment-only showing or by holding a VIP open house event prior to the main open house. By doing this, you'll create a sense of urgency and exclusivity that will attract more guests. If you host a VIP event, consider inviting local influencers, business owners, and past clients. During the event, offer refreshments and giveaways to make it even more attractive.

If you're looking to attract a crowd, consider teaming up with other sellers in the area and hosting a full day of open houses for Destin homes for sale. This is a great way to get more people through the door and generate interest in your property. Plus, it's a great way to meet other sellers and agents in the area! Coordinate with other agents with listings in the same neighborhood to schedule open houses in such a way that buyers can move from one to the next and see multiple properties on the same day.

Partnering with local influencers is a great way to attract more attention to your open house. But how do you find these influencers? Start by searching social media for users who have a large following and are active in the Destin area. Once you've found a few potential partners, reach out and see if they'd be interested in promoting your open house on their channels. Be sure to offer something in return, such as a commission on any sales that result from their promotion. If they are interested in working with you, be sure to send them all the details, including the date, time, address, and any other pertinent information. If the house has unique features, you can even invite the influencer over for a home tour or overnight stay to showcase the property ahead of the open house.

Another great way to attract attention to your open house is to hold a joint event with local businesses or artists. This is a great way to partner with the community and generate interest in your property. For example, you could team up with a local eatery and offer free tastings during the open house. Or, you could partner with a local artist and hold an art show during the open house. Alternatively, you could showcase antiques or other items from local businesses. This is a great way to get the community involved and attract more people to your open house who might not otherwise be interested in an open house.

By following these tips, you're sure to generate more interest in your open house and sell your home faster. Destin homes for sale are highly sought-after, so make sure yours stands out from the crowd! If you have any questions or need help getting started, reach out to the Justin Myers Team. They’re experts in Destin real estate and can help you get the most out of your open house event. Contact them today to learn more!