Real estate markets have become saturated, with 428,000 new listings flooding the market in just May 2023 alone. The intense competition has resulted in sellers using realtors to get an edge on the competition when listing their homes.
Every home, regardless of its elegance or uniqueness, requires a comprehensive marketing strategy that can only be implemented by seasoned realtors with tried-and-true marketing strategies. While staging and upgrading your home are noteworthy, their impact will be far-reaching if accompanied by an ineffective marketing strategy. Below are eight reasons you should consider selecting a realtor with an outstanding real estate marketing strategy as your seller’s agent.
Accurate valuation of your property
Although often played down, the valuation of a real estate property can be a determining factor in a sale, and it’s important that your home is priced accurately. Your listing price can affect buyer interest, how many days your home spends on the market, and, ultimately, your return on investment. Setting a fair yet competitive listing price will ensure your property stands above the rest, helping your home to attract potential buyers and reduce its time spent on the market.
Underpricing your home can result in financial losses or a negative perception of your property. At the same time, over-listing your home can turn away buyers who would otherwise have the funds to purchase.
A realtor who is skilled at marketing will have accurate, recent information on current sales data, market trends, and market conditions. They’ll be able to conduct a comparative market analysis on your property.
Professional photography and listing
Today, 97% of buyers prefer to view properties online, so your home listing must look professional and attractive. Online listing sites are typically flooded with listings, and standing out above the competition will require the finesse of a realtor.
Professional-grade listing photographs are particularly vital in capturing potential buyers' attention, helping homes sell 32% faster. A realtor with master marketing skills will have a network of industry professionals who can help them elevate your listing to the next level, including skilled photographers. Real estate photographers will highlight your home’s best features and amenities. When combined with high-quality photos, a compelling listing description can showcase the uniqueness and value of your home, appealing to a wide range of buyers.
Online presence and digital marketing to maximize visibility
The fierce competition, especially in the Miramar Beach real estate market, has led to a heightened importance of online marketing. An online marketing plan guarantees more exposure, garnering the attention of more buyers. Realtors skilled in marketing understand the power of digital platforms when creating an effective digital marketing strategy to maximize visibility. In addition to having access to the Multiple Listing Service, realtors own high-traffic websites that can dedicate a space for your listing. They can also use social media platforms to drive traffic to your listing.
Market segmentation and targeted advertising
Market segmentation divides the broader real estate market into groups based on demographics, interests, and habits. Real estate master marketers conduct market research to identify key buyer groups most likely to be interested in your property. This enables them to create personalized marketing campaigns that resonate with specific segments. Generally, each segment or individual will receive customized messages and visuals based on their preferences and habits. These messages are delivered via email marketing, Google Ads, and social media ads. In return, the social platform will store each user's information, which helps improve user experience by showing relevant ads.
Create urgency among buyers
In the current competitive real estate landscape, it is essential to create urgency in order to garner buyers' undivided attention. A skilled marketer will know how to leverage data-proven marketing channels and techniques that result in the highest conversion rates.
Networking with influential real estate professionals
Master marketers are often proficient at networking with influential professionals in the industry. They can capitalize on their relationships to gain access to buyers who may be interested in your property. For example, they may use their association with real estate brokers, contractors, and other industry professionals to market your home.
Effective communication and negotiation skills
Marketing and selling a home involves constant interactions with potential buyers and their real estate agents. This calls for a realtor with excellent communication skills. Master marketers are adept at articulating the unique features and selling points of your property in a compelling way, be it through written descriptions in listings or verbal presentations during private showings. They excel at active listening and can understand potential buyers' concerns and address them with clarity, instilling confidence in the property.
Additional digital marketing tools
The real estate industry has undergone a dramatic transformation, with advancements in technology and the internet playing a major factor. Home buyers now have nationwide listings at their fingertips, giving marketing-savvy realtors access to a much larger market.
Enlisting the guidance of a realtor with marketing finesse will help extend your listing’s reach. Realtors with prime marketing skills use video walk-throughs and 360-degree view virtual tours to provide an immersive experience for buyers within the confines of their home, allowing people who may be interested in your home to view your property from states or countries away.
Master marketers also use search engine optimization to make your listing reach the top of search results, resulting in greater visibility.
Work with a professional to market your Miramar Beach real estate
Florida is notorious for its competitive real estate market. With so many homes for sale in Miramar Beach, sellers will need professional help to make their property stand out. If you want to sell your home for top dollar, you’ll want to work with a master marketer like Justin Myers, a realtor with the tools and expertise to highlight your property and generate buyer interest. Contact Justin today to learn more about the Miramar Beach real estate market and begin the journey toward selling your home.
